In order to be suppliers of sustainable products to the market, it is necessary to prove that the process to obtain these products or services is sustainable: “BE GREEN TO SELL GREEN”.
This implies that it is not enough to declare an intention, a vision, an idea and an objective; it is also necessary to demonstrate that the path that leads us to sustainability has also been built on criteria of respect and socio-environmental protection. Life cycle certification, and responsible use of nature’s resources, are some of the ways to do this. There are also ways to socialise supplier or material selection processes that denote this principle of integrating the concept of sustainability throughout the entire design and production process of a product, service or project.
Knowing and communicating the stages and steps that lead a product or service to become sustainable is fundamental, it generates trust and loyalty and demonstrates a central change in the productive culture, linked to the genuine path towards sustainability, which is built slowly but steadily and which defines the way in which we integrate ourselves into the environment in which we develop. Each situation, each product, service or project is particular and there are specific strategies that can be designed and applied in order to bring them onto the path of commitment to sustainable development.